A toolkit that motivates your reps, aligns to company strategy, and builds quotas they trust — with payouts you can defend.

I'm Christina Bustos. I've spent seventeen years designing and running sales incentive compensation — at Hollister, Shire, Takeda, and Hospira — and I built Verity Comp because I needed it myself.

That work taught me the same lesson over and over: most companies don't actually have a technology problem, they have a modeling problem. I kept looking for a tool that was rigorous enough to trust and simple enough to actually use, and it never quite existed. So I built it.

This toolkit is the system I wish I'd had in every one of those roles — one that lets you prove your plan is fair and accurate before it ever reaches the field. Trust in the plan isn't a nice-to-have. It's what keeps reps motivated and engaged, and once that trust is gone, it's hard to earn back.

I hold a B.A. in Business Administration and Management from Carthage College, and I've spent my career since inside the room where these decisions actually get made — most recently as Global Manager, Sales Incentives & Data Analytics at Hollister, where I led the rollout of the organization's first global Power BI compensation dashboard. I've also served on the Sales Leaders Council with The Conference Board, benchmarking incentive strategy alongside other industry leaders.

I built this because I want other people in this function to have what I spent years piecing together myself — a clear, trustworthy way to get the plan right the first time. If it helps someone find the right solution a little faster and makes their job a little less chaotic, that's the whole point.